To say ghd or good hair day is a successful company is an understatement. Founded in 2001 by the self-described “accidental entrepreneur”, group managing director, Martin Penny, has seen the business jump from the unexpected to completely off-the-scale.
Named in the 2005 Sunday Times Fast Track as the “Fastest Growing Company”, the scheduled revenues in year two of the ghd business plan were between £3 and £4 million; they did £12 million. The plan for the third year was £5 million; the reality was £37 million.
Ghd a Yorkshire based, British-owned company, it is seven years since a hairdresser friend showed Martin Penny some styling irons he'd been sent by a South Korean inventor and suggested he buy the rights. The first of their kind, ghd is synonymous for the revolutionary ceramic stylers, which kicked off the trend for straightened hair.
Thanks to the celebrity and salon endorsement - along with the undisputed quality of the product - ghd hair stylers have a cult-like following, with an overseas expansion established in 15 countries. Iconic campaigns and a ghd Directive of top stylists maintain ghd's position as a leader and the brand has developed from the original classic style hair stylers to limited edition purple, black and pink hair straighteners, an extensive product line and an in salon Expert education arm spearheading the latest products, techniques and looks.
With ghd hair stylers you can achieve that perfect look with no frizz. The result is smooth sleek hair whether you are wanting full movement or poker straight hair.Many celebrities have become huge fans of ghd and you would most certainly find a set of ghd straightening irons in their beauty bags.
ghd hair straighteners can be found in all sizes and colours and along with the ghd hair care products which contain the finest ingredients you will no longer have any bad hair days!
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