The world's most comprehensive approach to understanding health and aging, The Science of Cellular Water looks at the ability of cell membranes to hold water within a cell as the fundamental marker of youthful good health. Because skin can only be beautiful if it is healthy at the cellular level, Murad's dietary supplements and topicals are formulated to optimize cell health. Murad's supplements create a nutrient rich environment within the body so that all building blocks the body needs to create strong cells are readily available. Murad's topicals support and enhance the skin's barrier function to protect cells from environmental damage and dehydration while encouraging healthy cell turn-over so that surface layers have a higher population of stronger younger cells. With internal and external support from Murad, skin is as healthy as it can be and looks its most youthful.
TYPICAL ADULT SKIN CELL CYCLE
Poor Skin Health Damaged cells cannot retain the water they need for optimal function and the decline in the skin's overall health is apparent as wrinkles, cellulite, dryness and crepiness.
Fragile Cells New cells have more fragile membranes — they lack the resilience and strength of cells created in young skin.
Uncontrolled Free Radical Damage Inflammation increases the free radical load, increasing the number of assults on cells.
Radical Damage Inflammation increases the free radical load, increasing the number of assults on cells.Older Cell Population Cell turnover slows as the body ages—so a growing proportion of cells in the skin are weak and damaged.
ADULT SKIN CELL CYCLE SUPPORTED INTERNALLY AND EXTERNALLY BY MURAD Beautiful Healthy Skin A higher population of healthy strong cells with water-tight membranes improves skins strength and barrier function, reduces the signs of aging and restores skin's youthful appearance.
Strong New Cells The body is flooded internally with micro nutrients to create the ideal environment for the production of healthy strong cells.
Cell Protection Anti-inflammatories and antioxidants, both topical and internal, decrease the frequency and severity of free radical assaults.
Younger Cell Population Rapid cell turnover quickly clears the skin of weak and damaged cells.
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The Science of Cellular Water™
